DoloresPearson
Snake
Dołączył: 02 Lis 2021
Posty: 3
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 Wysłany: Wto Lis 02, 2021 09:27 Temat postu: trucker jacket |
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If the idea of a fashion brand entering the proverbial chat when it comes to a serious issue like mental health strikes you as shallow, Raf is a pretty good candidate to change your mind. Beaming in from L.A. wearing a bright-purple Hard Rock Café black bomber jacket T-shirt (he jokes that it's "vintage Thursday"), he explains that in the same way that preventative physical health became a growing concern in the '70s and '80s (complete with juicing fads and jogging yuppies), a movement is now afoot when it comes to safeguarding our mental health. And he thinks that fashion does have a place in that conversation. "People really want to talk about this stuff," he says, "and no one's doing it. Why can't we be like the Nike of mental health? Or what Patagonia [did for] sustainability? Why can't we do that for mental health?"
Growing up in L.A., Raf and his friends encountered "all these cool streetwear brands that were coming up when we were in high school. They were super cool, but they didn't make trucker jacket you feel good when you walked in the store." Madhappy's message of optimism and inclusivity is a new vision of what luxury can be, falling somewhere between '90's streetwear and the purpose-driven brands that cropped up in the aughts, and it has drawn impressive investors from LVMH to Tommy Hilfiger. Fashion, Raf says, "has such a strong tie to mental health because it's the way people express themselves. And the message you're wearing is who you're trying to be, in some ways, or who you want to be." |
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